With a loop structure and a look of a Greek temple, a building locating on the border of San Jose and Santa Clara, which is named Valley Fair Mall, becomes a popular shopping center not only for San Jose community but also for Cupertino, Santa Clara, and few other cities nearby. Valley Fair is a two stories building where contains hundreds of stores, providing stuffs for young people, for older people, and for different classes of people. However, it is structured for the ideal customers who are white women in particular and that segregates other people. Hence, to be fair and not discriminating, Valley Fair Mall should be recreated to be a shopping mall where everyone is the ideal customers.
Although the creator of Valley Fair Mall aims to build the mall for mostly white females and middle to upper classes people, it gathers all types of people such as Asian, Mexican, African American, etc. People from everywhere with every ages are present here to go shopping, buy stuffs, and enjoy their days. In fact, I never knew the fact that Valley Fair Mall is structured for certain people, so I usually go there because I like the atmosphere and the crowds there. Moreover, Valley Fair is also a safe place for people to hang out, also an interesting place for them to do the window shopping and gathering with friends and family.
By segregating the building into two different floors, first floor is very classy which is for wealthy and older people; oppositely, second floor is usually for younger and poorer people. By showing it, he/she uses the marble at the first floor and carpet for the second floor to divide the luxury of first class people with the normal of low-middle class people. Moreover, they located stores with expensive products on the first floor such as Louis Vuitton, Bebe, and Tiffany and vice versa the less expensive and young sruffs for youth like Hollister, Abercrombie, American Eagle, and Forever XXI. Because of the income that people in San Jose get is not high, many people like to shop upstairs than downstairs. The reason is because goods there are cheaper and customer service is nicer and friendlier than other expensive stores like Tiffany and Louis Vuitton.
In my opinion, the creator of Valley Fair Mall shouldn't have divided up the mall into two levels, which is a segregation among classes of people. However, of course he/she rather wants the mall to be full of shoppers to buy their stuffs instead of seeing only white females. By doing that, they should have built this shopping mall for everyone with any race, gender, or classes. In addition, building the expensive stores with less expensive stores would bring people closer to each other and help people from dividing groups. As we discovered, San Jose community does not consist a lot of white females; the majority of other races is higher. Therefore, people besides white females play a huge part in keeping/making Valley Fair Mall as today. Thus, cutting the border line would help everyone getting along and Valley Fair Mall to be stronger and more diverse.
